I’ve had the privilege of working in a variety of projects, disciplines, and fields. Each new experience has taught me to adapt on the fly, think creatively, and collaborate with purpose.
Welcome to the Portfolio
Areas of Discipline
Digital Marketing
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Crafted digital media and led a 5 person creative group handling a diverse portfolio of 5-6 social accounts.
Utilized platforms such as Canva, Figma, and Sprout Social -
Planned, built, and sent email campaigns and automated workflows to support marketing and engagement goals. This included writing and designing emails, setting up audience segments, and configuring triggers and schedules. Performance was monitored to refine messaging, timing, and effectiveness over time.
Utilized platforms such as FloDesk, Active Campaign, MailChimp, and Zapir. -
Optimized website content and structure to improve search visibility and discoverability across search engines and AI-driven platforms. This included keyword research, on-page updates, content optimization, and technical considerations. Performance was reviewed to guide ongoing improvements.
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Planned and managed digital advertising campaigns across relevant platforms to support awareness and conversion goals. This included setting up campaigns, developing ad copy and creative, managing budgets, and monitoring performance. Campaigns were adjusted based on results and insights.
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Tracked and analyzed marketing performance across channels to understand what was working and where improvements could be made. This included setting up analytics tools, reviewing key metrics, and compiling reports to inform decisions. Insights were used to guide ongoing optimization.
Utilized platforms like Sprout Social, Google Analytics, and social platform data to compile results. -
Created and managed paid video campaigns across social platforms, including Reels, webinars, and other formats. This included producing or selecting video content, writing copy, setting targeting, and monitoring performance. Campaigns were optimized based on engagement and results to maximize impact.
Utilized platforms such as Canva, Edits, and iMovie -
Created visually compelling referral and mixed-media marketing materials by leading both graphic design and copy development. Balanced aesthetics and messaging to produce on-brand assets optimized for clarity, engagement, and measurable campaign performance.
Story Gallery
Static Social Gallery
Reel Samples
Strategic Planning
Brand Positioning
I developed and refined brand positioning to clearly communicate value and differentiation in the market. This included analyzing competitors, identifying unique strengths, and aligning messaging with business objectives. The goal was to create a clear, consistent brand identity that resonated with target audiences.
Audience Segmentation
I segmented audiences to deliver more relevant and personalized marketing experiences. This included analyzing data, identifying key segments, and applying insights to campaigns and communications.
Messaging Frameworks
I created messaging frameworks to ensure consistent communication across all marketing channels. This included defining key messages, tone, and supporting points tailored to different audiences. Frameworks were used to align campaigns, content, and brand voice.
Campaign Strategy
I planned and executed marketing campaigns from concept through launch. This included setting objectives, defining target audiences, selecting channels, and monitoring performance. Strategies were adjusted based on insights to maximize impact and results.
Web Design
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Conducted research on industry trends, designed, and implemented color palettes and typography systems that reflect brand identity and improve readability. This included selecting typefaces, defining hierarchy, and ensuring accessibility across digital platforms. The goal was a cohesive, visually appealing user experience.
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Created design systems and style guides to maintain consistency across websites and digital assets. This included documenting components, layouts, and usage rules for colors, fonts, and visuals. These resources ensured efficient, on-brand design execution.
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Tested and optimized websites for consistent performance across multiple browsers and devices. This included troubleshooting layout, functionality, and responsiveness issues. The goal was a seamless experience for all users, regardless of platform.
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Applied SEO and AIO best practices to improve website visibility and discoverability. This included optimizing page content, metadata, technical elements like blogs and FAQs pages, and structure for search engines and AI-driven discovery tools. Ongoing monitoring ensured performance improvements over time.
Assigned websites to and referenced Google Analytics when pulling reports.
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Implemented geofencing strategies to target users based on location for marketing campaigns and website personalization. This included setting geofences, segmenting audiences, and monitoring engagement to optimize effectiveness.
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Designed and managed online checkout experiences to make purchasing seamless and secure. This included integrating payment gateways such as Stripe, PayPal, and Shopify Payments, optimizing form flows, and testing functionality across devices. The goal was to reduce friction, improve conversion rates, and ensure a smooth, trustworthy experience for customers.
Utilized Zapir to help create workflows that would add leads to email segments.
Web Design Showcase:
Rocco’s of Raleigh
Creating a Cohesive Web Presence for a Restaurant and Catering Operation.
Public Relations
Awards Submissions
I researched, prepared, and submitted awards applications to highlight organizational achievements. This included compiling supporting materials, writing narratives, and ensuring deadlines and submission requirements were met. The goal was to gain recognition and elevate brand credibility.
Influencer & Partner Outreach
I identified and engaged influencers and strategic partners to amplify campaigns and brand presence. This included researching potential collaborators, initiating outreach, and managing ongoing relationships. Partnerships were guided by brand alignment and campaign objectives.
Media Relations
I managed media relationships to secure coverage and promote brand stories. This included identifying relevant journalists and pitching stories. The focus was building credibility and visibility through strategic media engagement.
My work consisted of a significant amount of list procurement. I created 40 contact-long trade pub and local media lists for 8 companies as well as podcast and on-air opportunities as well.
Press Releases
I assisted in drafting press releases to communicate key announcements and events. Releases were monitored for coverage and impact. Leveraged Haro to research and pitch fresh opportunities in the media.
Special Events
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Developed creative event concepts and themes that aligned with organizational goals and audience expectations. This included brainstorming ideas, planning visual and experiential elements, and ensuring cohesion across all event touch-points.
Strategized and carried out a fine fragrance event generating $5000 in revenue, leading to an increase in sales for the reported month at over 30%.Relevant Industries: Luxury retail, fine fragrance, and law enforcement
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Designed engaging guest experiences to maximize satisfaction and participation. This included mapping attendee journeys, planning interactions, and implementing features that enhanced engagement and connection.
I handcrafted elements that were added into event attendee gifts which generated over 15% in client retention reported over the next month. -
Created and managed event run-of-show documents to ensure smooth execution. This included coordinating timing, speaker/performer schedules, and transitions between program elements.
Over the course of my 10 seasons with Denver’s Unique Week of Fashion, I managed communication with models and designers, worked with backstage production including lighting and sound, and managed front of house actions such as ticketing and check in.
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Participated in the creation and strategy of 5 golf tournaments raising thousands of dollars for local law enforcement through sold tickets and silent auctions. I supported one of our non-profit clients in their fundraising efforts by conducting interviews and creating the digital media assets necessary to host their event.
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Compiled post-event reports to evaluate success and inform future planning. This included tracking attendance, engagement, revenue, and qualitative feedback and identify improvements.
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Coordinated vendors and managed venue logistics to ensure seamless event execution. This included negotiating contracts, overseeing setup and teardown, and maintaining relationships to support current and future events.
Take a look below to see a few of my most special memories from my favorite productions, events, gifts, and shows I had a hand in creating.
Special Events: Involvement
Copywriting
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Drafted and published monthly and quarterly blogs in conjunction with client scope requirements for 7-8 brands at a time.
Fields: Dental, Orthodontics, Culinary, Business Coaching -
Wrote and updated website content, including full site builds from scratch and ongoing updates to pages such as blogs or “In the News” sections. This included creating clear, engaging copy that reflected brand voice and improved user experience.
Utilized platforms such as Wordpress and Squarespace. -
I crafted email campaigns geared towards 1500 person segments alerting audience of new partnerships, menus, in-flight catering options, business coaching deals, and blogs that increased open rates from 32 - 37%, clicks from .5 - .7%, and conversions from .07 - 1.05% across all industry benchmarks.
Familiar with FloDesk, Active Campaign, and MailChimp. -
Developed and executed high-performing Facebook ad creative and organic posts aligned with campaign objectives, brand voice, and audience insights. Wrote conversion-focused copy, headlines, and CTAs optimized through testing and performance analysis to improve engagement, click-through rates, and conversions.
Created and scheduled to have content posted daily via Sprout Social.
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Crafted professional, value-driven LinkedIn content designed to build brand authority, increase visibility, and drive meaningful engagement with target audiences. Optimized post structure, hooks, and messaging based on platform best practices and performance data to support lead generation and thought leadership goals.
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I utilized Facebook Groups and other community forums to post copy in support of brands within our portfolio.
Joined and managed community involvement by interacting with 15 community pages per brand, posting creative copy referencing AIO optimized verbiage from relevant blog posts and social content, and engaging with any prospect inquiries to result in the increase of approximately 5 new clients for my brand via community pages per month. -
Served as a contracted Content and Technical Writer for the National Public Safety Group, drafting a comprehensive 60-page proposal for Snohomish County government outlining next-generation law enforcement technology solutions. Synthesized technical research, stakeholder inputs, and early-stage product concepts into clear, persuasive, and government-appropriate documentation tailored to public safety decision-makers.
Copywriting: Blog Samples
Friendsgiving: How to Make it a Culinary Masterpiece
Make This Your Year to Invest in Cosmetic Dentistry
Are You Ready for SHARPEN 2026? Here’s Everything You Need to Know
When Snoring Isn’t Just Snoring: What Parents Should Know About Children’s Sleep And Breathing
Business Development
Prospect Research
Secured a PR contract within 3 months as Digital Marketing Manager.
Conducted regular community engagement research to build prospect lists
Revenue & Retention
Attended regularly scheduled agency status meetings to collaborate on business development strategy.
Prepared work for client, internal, and vendor presentations, and for production.
Sales Messaging
Utilized soft-closing and decisive-closing techniques to book prospects both in person and via email.
Strategic Networking
Attended city-sponsored, chamber networking events.
Growing engagement and participation in PRSA.